Peter Ehrhardt, the founder of LOOKINGOODIES, has been working in the retail business for many years on several platforms, initially as a consultant in the marketing and advertising business towards the retail and B2B market, and since 2007 in the retail business. In this perspective the experience and knowledge of retail derives from running retail shops and web-shops, and by this understanding the whole process of running a retail shop in combination with an immense focus to sell unique products to unique clients.